FOCUS GROUP

If you plan a revolution, you have to know who you are planning it for. In Los Angeles, Pascher+Heinz sets up a focus group workshop – asking questions, listening and laying the foundation for a targeted brand strategy.

BRAND BIBLE

400 billion cans produced each year, and one brand that can change the market as we know it. XO offers a re-sealable can that withstands the toughest requirements of everyday use. Pascher+Heinz develops the concept and paves the way for introduction to the market on all platforms.

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BRAND DESIGN

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CONTENT

We follow BMX legend Mike Escamilla on and around Venice Beach on his perfect day. Lots of action, sports, fun: energy drink always in hand.

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PERFECT DAY

B2B COMMUNICATION

Various B2B tools give a tangible form to the XO unique selling points. A clearly structured design makes it easy to understand all relevant facts, presenting them in a catchy manner.

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CREDITS

Photography: Alex Förderer

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Inspire change.

Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany

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