If you plan a revolution, you have to know who you are planning it for. In Los Angeles, Pascher+Heinz sets up a focus group workshop – asking questions, listening and laying the foundation for a targeted brand strategy.
400 billion cans produced each year, and one brand that can change the market as we know it. XO offers a re-sealable can that withstands the toughest requirements of everyday use. Pascher+Heinz develops the concept and paves the way for introduction to the market on all platforms.
We follow BMX legend Mike Escamilla on and around Venice Beach on his perfect day. Lots of action, sports, fun: energy drink always in hand.
Various B2B tools give a tangible form to the XO unique selling points. A clearly structured design makes it easy to understand all relevant facts, presenting them in a catchy manner.
Photography: Alex Förderer
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