FOCUS GROUP
If you plan a revolution, you have to know who you are planning it for. In Los Angeles, Pascher+Heinz sets up a focus group workshop – asking questions, listening and laying the foundation for a targeted brand strategy.
BRAND BIBLE
400 billion cans produced each year, and one brand that can change the market as we know it. XO offers a re-sealable can that withstands the toughest requirements of everyday use. Pascher+Heinz develops the concept and paves the way for introduction to the market on all platforms.
BRAND DESIGN
CONTENT
We follow BMX legend Mike Escamilla on and around Venice Beach on his perfect day. Lots of action, sports, fun: energy drink always in hand.
PERFECT DAY
B2B COMMUNICATION
Various B2B tools give a tangible form to the XO unique selling points. A clearly structured design makes it easy to understand all relevant facts, presenting them in a catchy manner.
CREDITS
Photography: Alex Förderer
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Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany
