Identity
Athletic Brands are like an exciting journey, full of surprises and unique twists rather than a smooth road. We bring it to life using a mix of branding, typography, sound, color, and a whole lot of creativity.
Positioning
Positioning
Based on our analysis, we evaluate your current position and support you to reach where you truly belong.
Competence
We understand and document what your brand can do so that we can share it with others.
Character
Your Character reflects your Identity. With great empathy, we shape the personality of your brand.
Naming
We find your name – not easy, but monumentally important. The birth of your new Identity.
Narrative
We understand your position, your capabilities, and who you are. Now, it's time to write your story.
Guidelines
The shift from your status quo to a holistic brand system requires good guidelines – we provide them.
Design
Branding
We create brand signs and logotypes that resonate, along with a branding system that holds it together.
Colors
We identify the colors that evoke emotions and promote your brand awareness.
Typography
Whether it's a selected font or a crafted brand font, we ensure your typography stands out above all else.
Iconography
We create icon sets that translate your brand's messages into visual guidance.
Layout
We organize your brand elements within a grid system to create layouts that depict your identity.
Interactions
We analyze your users and define the interactive elements that lead to an outstanding brand feeling.
Tonality
Visual
We create distinctive visual worlds that strengthen the brand's identity and foster long-term tonality recognition.
Verbal
We refine your brand's tone of voice to make every word meaningful and lasting.
Spatial
We design brand spaces and determine your brand's movement within these spaces to convey your brand narrative.
Sonic
We determine how your brand can encapsulate enthusiasm and passion through sound design.
Haptic
Every touch, every material, every interaction should evoke a brand feeling. We are here to assist you with that.
Motion
In today's fast-paced world, we create motion tonality, reflecting our belief that Athletic Brands must always be on the move.
Self-growth for brands?
Ask Johannes
Ready for the experience
Brands need to have authentic and reliable meanings. Experiences alone are no longer sufficient. It is our driving forces to connect a meaningful experience along the consumer journey.
Get insights and inspiration
Inspire change.
Pascher+Heinz GmbH
Joseph-Wild-Straße 20
81829 Munich, Germany
