Identity

Positioning

Based on our analysis, we evaluate your current position and support you to reach where you truly belong.

Competence

We understand and document what your brand can do so that we can share it with others.

Character

Your Character reflects your Identity. With great empathy, we shape the personality of your brand.

Naming

We find your name – not easy, but monumentally important. The birth of your new Identity.

Narrative

We understand your position, your capabilities, and who you are. Now, it's time to write your story.

Guidelines

The shift from your status quo to a holistic brand system requires good guidelines – we provide them.

Design

Branding

We create brand signs and logotypes that resonate, along with a branding system that holds it together.

Colors

We identify the colors that evoke emotions and promote your brand awareness.

Typography

Whether it's a selected font or a crafted brand font, we ensure your typography stands out above all else.

Iconography

We create icon sets that translate your brand's messages into visual guidance.

Layout

We organize your brand elements within a grid system to create layouts that depict your identity.

Interactions

We analyze your users and define the interactive elements that lead to an outstanding brand feeling.

Tonality

Visual

We create distinctive visual worlds that strengthen the brand's identity and foster long-term tonality recognition.

Verbal

We refine your brand's tone of voice to make every word meaningful and lasting.

Spatial

We design brand spaces and determine your brand's movement within these spaces to convey your brand narrative.

Sonic

We determine how your brand can encapsulate enthusiasm and passion through sound design.

Haptic

Every touch, every material, every interaction should evoke a brand feeling. We are here to assist you with that.

Motion

In today's fast-paced world, we create motion tonality, reflecting our belief that Athletic Brands must always be on the move.

Self-growth for brands?

Ready for the experience

Brands need to have authentic and reliable meanings. Experiences alone are no longer sufficient. It is our driving forces to connect a meaningful experience along the consumer journey.

Pascher+Heinz GmbH · Joseph-Wild-Straße 13 · 81829 Munich · Germany

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