Services – Pascher+Heinz

Athletic Brands change the world - we make them fit. By building the strength of a brand from its core, we ensure that every piece fits together as a holistic system, from Strategy to Identity to Experience. So yes, we are talking about practice. But ultimately, everything boils down to game day. This is why we are working alongside our partner squad to produce ass-kicking Content like the 90’ies Bulls.

STRATEGY

We believe that clarity is the foundation of athletic strength. This requires a constant hustle for answers, direction and trust. Together, we will ask the most crucial question: "Why?" This establishes the foundation of your brand and serves as the basis for all actions and the overall direction.

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Identity

We’re all about fostering equity and diversity. Identity is what makes us and brands human. Over the last 25 years, we’ve worked with the world’s most progressive brands to solve problems, and seize opportunities, by being true to their own identity. Let’s inspire change.

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Experience

Brands need to have authentic and reliable meanings. Experiences alone are not sufficient. It is our driving force to connect both and create a meaningful experience along the consumer journey. We are brutally honest when it comes to this experience and are not afraid of change.

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Your holistic system

STRATEGY

Together, we establish the key pillars of your brand direction for the years to come.

Analysis

+ Research
+ Insights
+ Evaluation

Direction

+ Workshops
+ Purpose
+ Game Plan

Change

+ Consulting
+ Engagement
+ Culture

We discover why you exist.

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IDENTITY

We create a unique Identity for your brand. Our Guidelines keep you on track.

Positioning

+ Target Group
+ Competence
+ Character
+ Naming
+ Narrative
+ Guidelines

Design

+ Branding
+ Color
+ Typography
+ Iconography
+ Layout
+ Interaction

Tonality

+ Visual
+ Verbal
+ Spatial
+ Sonic
+ Haptic
+ Motion

We define how you are.

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EXPERIENCE

With the help of toolkits, we ensure that everything becomes a reality.

Campaign

+ Creative
+ Planning
+ Toolkit

Digital

+ Website
+ Newsletter
+ Social Media

+ Adverts
+ Editorial
+ Corporate

Product

+ Portfolio
+ Language
+ Packaging

Spaces

+ Retail
+ Trade Shows
+ Exhibitions

Activation

+ Point of Sale
+ Event
+ Sponsoring

We develop what you do.

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BUILD THE CORE

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Content

Creative storytelling and engaging content are essential to a brand´s success. Our skilled professionals in photo and video production are dedicated to bringing your brand to life in an extraordinary way, ensuring it captivates your audience and establishes you as a leader.

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Let's build your system. Where to start?

Ask Johannes

What is Sports.Design.Thinking?

Sports.Design.Thinking is our interdisciplinary universe that forms the basis of strategic and operational action. It combines diverse fields of science and is constantly expanding. Within this framework, designers act as advisors, making decisions based on prior information, which increases transparency⁠.

How can brands be athletic?

Brands are athletic by embracing change as a constant, viewing obstacles as opportunities for improvement, and being agile in spirit, body, and actions. These traits are brought to life using various brand elements, and creativity. Our systematic approach Sports.Design.Thinking. helps brands unleash their full potential. The process covers three steps: identifying why the brand exists (Strategy), how it acts (Identity), and what it should do (Experience)⁠.

What can we expect?

The first step is a preparatory conversation in which we understand your needs and goals. We will then develop a customized plan tailored to your specific needs.

Become an Athletic Brand

Find your athletic self. We believe that clarity is the foundation of athletic strength. Choose us, and we provide a challenging but supportive environment from start to finish.

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