STRATEGY
Sympatex combines functionality with sustainability and produces a unique membrane based on a circular approach. Their effort is strongly purpose-driven. We have captured this in a clear brand strategy to give direction to the brand.
IDENTITY
We translated the strategy into a matching identity. A fresh brand design and tonality positively inspires a sustainable lifestyle. The circular approach is conveyed in bold statements and understandable graphics.
ICONOGRAPHY & INFOGRAPHICS
LAYOUT GRID
WEBSITE & SOCIAL MEDIA
EXPERIENCE
A holistic experience includes the communication to various target groups. The individual tools provide the content and messages in a comprehensible way. Together, the tools tell a consistent story and create awareness and a strong image for the brand and product.
Credits
Photographer: Michael Müller
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Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany
