STRATEGY & NAMING
We have created a strong brand name that is derived from the German word for bike "Rad" and the word "radical". Radify provides radical urban design and a unique selection of bike brands. Together we radify our lives and seek to play an active part in the cycle revolution.
BRAND DESIGN
The brand design visualises the identity of Radify: a powerful, loud, urban bike movement while providing high-quality, functional design. Besides the logo, colors and typography, we developed illustrations and letterings to display the powerful messages of Radify.
TYPOGRAPHY
WE ARE RADIFY
LAYOUT GRID
BRAND GUIDE
SELECTED BRANDS
Radify offers their costumers a fine selection of outstanding bike brands. They all are very different in their style, but share high quality workmanship and excellent design. Our bike illustrations give all these brands a unified look, but also show their beautiful features.
LETTERINGS
All the Radify letterings are hand drawn and communicate the bold Radify messages in the bike community over the whole world.
ILLUSTRATIONS
The hand drawn illustrations of urban bike scenes visualize the radical street art background of Radify. They generate a huge recognition factor and visibility for the brand.
EXPERIENCE TOOL
Through an extensive toolkit, Radfiy becomes an experiential brand on all levels for its customers, its crew and the cycling community. Amongst others we created postcards, art prints and stickers.
CORPORATE ESSENTIALS
Get insights and inspiration
Inspire change.
Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany
