POMOCA, the ski skin specialist, is and has always been the world market leader. Pascher+Heinz was commissioned with revising the brand design from scratch and was therefore involved in taking the brand a big step forward. Combining a memorable word mark and a cleverly thought-out colour spectrum, we will change this in the long term. Whether packaging or at a trade fair - the POMOCA brand is striding onwards and upwards wherever it’s being used.
Fotografen: Hansi Heckmair, Alex Förderer