Our goal was to address a target audience seeking authentic and purpose-driven experiences not by to dictating how the outdoors should look, but rather by inspiring exploration and encourage visitors and exhibitors to experience the outdoors in their own unique ways.
We utilized warm tones to emphasize the warmth and openness of the community and gave it the unique Outdoor by ISPO look. To make it personal to everybody, we paired them with hand-drawn scribbles by one of our artists.
The developed claim, "Breaking new ground together," is adaptable to various outdoor categories, reflecting the diversity of the industry. Although the claim can be adapted to each outdoor category, "new" and "together" remain its core components.
To provide a cohesive experience for visitors and exhibitors, we created a versatile experience toolkit, which can be used across multiple channels before and during the event. Our toolkit reflects the signature look of OutDoor by ISPO and is optimized for web and mobile.
We worked closely with OutDoor by ISPO to create a sales deck that would effectively engage potential exhibitors. We crafted a compelling page plan and storyline, and developed a visually stunning layout that adhered to the brand design guidelines.
The broad integration of the concept throughout the trade show, allowed visitors to scrutinize the 7 different visuals and learn more about the diversity of the outdoors and photographers behind them.
Key Visual: Santifaller-Photography
Hiking: Carolin Unrath
Adventure: Florian Breitenberger
Mountaineering: Ray Demski
Watersports: Mike Guest
Trailrun: Alexis Berg
Urban: Adam Borowski
81829 Munich, Germany