THE PROJECT
Make the mountain yours. LaMunt is the new brand for confident women to express their identity and live out their individuality in the mountains. To give women solutions to their needs and support their common passion, LaMunt develops premium mountain sports apparel. By women for women.
BRAND DESIGN
A holistic brand design expresses the strong brand core with the same passion and enthusiasm that is also behind LaMunt. Besides the logo, typography and icons, we developed a consistent color concept that is reflected in the entire design and created a clear visual language that adopts the colors.
ILLUSTRATIONS
CORPORATE ESSENTIALS
IMAGERY
WEBSITE
For the website launch, we implemented the developed brand design and created a home for the community of strong and confident women with the same passion - mountains. Animated illustrations make the brand’s magical moments of mountain experiences and integrate them into the digital home of LaMunt.
Credits
Photographer: Carolin Unrath
Co-Photographer: Peter Scherb
Coding: Playground
Film: Alex Meliss
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