The BMW International Open is the most significant tournament series in German golf. As such, the tournament organised and run by BMW has been “unparalleled” for more than 30 years. In co-operation with international BMW Marketing, Pascher+Heinz manages the entire pre-tournament communication strategy. Across several platforms, consistent imagery has been developed over the years that is based on BMW brand tonality and resolutely builds on it.
After the commission was defended against several well-known agencies early in 2019, we were ultimately allowed to take the overall concept for the 31st BMW International Open to new heights, with regards to content as well as visually.
Editorial: Bürosüd plus
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