EXPLORERS RUN THE WORLD
The children of today will be our explorers of tomorrow. To give each kid the chance to live to its full potential, the Allianz supports the magnificent cause of SOS children's villages. In a consecutive year we partnered up and provided the corresponding campaign strategy.
DYNAMIC LOGO
The Allianz World Run ignited diversity. No matter on which continent people chose to run, the appearance of the AZWR19 was implemented everywhere in the same way. Including a dynamic logo.
PARTNERSHIP
To make the connection of this amazing partnerhsip visible, we decided to implement a joint-logo type for the AZWR19.
CLASSIC COMMUNICATION
To promote the event beforehand, we provided various toolkits. The print toolbox included posters and postcards of different types. Using our key-visuals, logos and sponsorline.
NON-RUNNING CHALLENGES
WEBSITE
DIGITAL TOOLKIT
In order to communicate the achievments of the journey a set of videos for Facebook and stories and visuals for Instagram were created by Pascher+Heinz.
EVENT TOOLKIT
The countless local running events organized by the Allianz entities used branded shirts, banners and even archways to bring the Allianz WR19 visual identity on every part of the globe.
Credits
Photography: Adidas, SOS Children's Villages
Modules Development: Runtastic, Usergems
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Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany
