SWIM COLLECTION

To care for a better future for the oceans, adidas has teamed up with the non-governmental organization Parley and realized many projects together. The adidas Parley swim collection transforms recycled plastic waste into high-performance sportswear. To announce the latest collection, we produced a story about swimmer and ecologist Coralie Balmy.

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COMMUNICATION

The story was told through exciting social media postings and a detailed landing page. Three chapters let viewers dive into the life of Coralie and learn more about the problem of plastic waste.

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CONTENT PRODUCTION

The visual material was created at Coralie's home in Martinique. In an intensive production, photos and film material were produced and edited into a high-quality story.

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CREDITS

Studio Photography: Maximilian Mutzhas
Action Photography: Fredrik Clement

Inspire change.

Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany

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