# AIRBREAKING

A helmet that cuts through air. Knows no bounds and is superior in every way. Pascher+Heinz sets the scene for the launch of the revolutionary ABUS AirBreaker. With D.A.S.H., we initially created a campaign approach that unites the entire communication.

pascher-heinz-abus-airbreaker-dash-00
pascher-heinz-abus-airbreaker-dash-05

# INTERPLAY OF THE ELEMENTS

What makes the AirBreaker stand out is that it was developed as a complete racing machine from its very conception. Whether long distances, extreme elevation, the most brutal sprint or gruelling heat – the AirBreaker has been designed to show no weakness. We emphasise this versatility with our partner by creating a kit full of campaign elements. 3D rendering, film and photo production on Tenerife. Everything works hand in hand.

pascher-heinz-abus-airbreaker-visual-01
pascher-heinz-abus-airbreaker-visual-02
pascher-heinz-abus-airbreaker-behind-the-scenes-01
pascher-heinz-abus-airbreaker-behind-the-scenes-11
pascher-heinz-abus-airbreaker-behind-the-scenes-03
pascher-heinz-abus-airbreaker-behind-the-scenes-04
pascher-heinz-abus-airbreaker-behind-the-scenes-02-Kopie
pascher-heinz-abus-airbreaker-behind-the-scenes-07
pascher-heinz-abus-airbreaker-behind-the-scenes-06
pascher-heinz-abus-airbreaker-behind-the-scenes-10
pascher-heinz-abus-airbreaker-behind-the-scenes-05
pascher-heinz-abus-airbreaker-behind-the-scenes-09

# COHESION

pascher-heinz-abus-airbreaker-print-01-1
pascher-heinz-abus-airbreaker-viewports-01
Credits

Fotograf: Constantin Gerlach
Film: Grown
Productions: Shoot Canarias
Renderings: KRB.Berlin
Athlete: Elmar Burke

Inspire change.

Pascher+Heinz GmbH
Joseph-Wild-Straße 20
81829 Munich, Germany

Contact
Back to top Arrow