# AIRBREAKING
A helmet that cuts through air. Knows no bounds and is superior in every way. Pascher+Heinz sets the scene for the launch of the revolutionary ABUS AirBreaker. With D.A.S.H., we initially created a campaign approach that unites the entire communication.
# INTERPLAY OF THE ELEMENTS
What makes the AirBreaker stand out is that it was developed as a complete racing machine from its very conception. Whether long distances, extreme elevation, the most brutal sprint or gruelling heat – the AirBreaker has been designed to show no weakness. We emphasise this versatility with our partner by creating a kit full of campaign elements. 3D rendering, film and photo production on Tenerife. Everything works hand in hand.
# COHESION
Credits
Fotograf: Constantin Gerlach
Film: Grown
Productions: Shoot Canarias
Renderings: KRB.Berlin
Athlete: Elmar Burke
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Pascher+Heinz GmbH
Joseph-Wild-Straße 13
81829 Munich, Germany
