GLOBAL DIGITAL CAMPAIGN
Weleda operates in harmony with people and nature. To show this special world Weleda creates with Pascher+Heinz its first global digital campaign „Global Garden“. Together we developed a concept for the preparation, selection and implementation of a competition with the winning of a 3-month world trip to the origins of the Weleda world.
Brand Design and Tonality
The campaign is creatively illustrated. In collaboration with Olaf Hajek, artworks have been created that visualize the vision of the Global Garden. The playful, colorful style can also be found in the text elements, creating a harmonious overall communication.
A journey for the ages. We turned the travel blog written by the Global Garden winner into a book that lets the reader experience Lauren´s journey trough the Weleda world.
Photography Product: Maximilian Mutzhas, Pascher+Heinz
Illustrations: Olaf Hajek, Martin Haake
Text: Lauren Doolan, Pascher+Heinz
Publisher: Weleda AG
Print: F&W Druck- und Mediencenter