Electrifying and Igniting
MAHLE shapes the technology of future mobility. Every second car has their technology inside. And yet, only few know the brand. We have the honor to change that. Activating the motorsport partnerships with the Scuderia Ferrari and HWA Racelab was an important pillar of our digital strategy in 2018/19.
Welcome to the hidden heroes
Every motorsports maniac knows about the stars and starlets of racing.
But what about the people in the back? We gave them a face and a stage.
With a well-thought out concept at hand, two photographers and a small film team
we followed nine MAHLE and HWA employees on a typical work day.
By portraying our heroes without capes, we tell their story, create awareness and
give credit where credit is due.
Photography: Seifert Uebler, Motorsport Images, Sportagraph, Scuderia Ferrari
Video: Fahrwerkfilm, Toni Alex, Kreativ-Instinkt