BMW International Open 2019
The BMW International Open is the most significant tournament series in German golf. As such, the tournament organised and run by BMW has been “unparalleled” for more than 30 years. In co-operation with international BMW Marketing, Pascher+Heinz manages the entire pre-tournament communication strategy. Across several platforms, consistent imagery has been developed over the years that is based on BMW brand tonality and resolutely builds on it.
Editorial: Bürosüd plus