Explorers Run the world.
The children of today will be our explorers of tomorrow. To give each kid the chance to live to its full potential, the Allianz supports the magnificent cause of SOS children's villages. In a consecutive year we partnered up and provided the corresponding campaign strategy.
The Allianz World Run ignited diversity. No matter on which continent people chose to run, the appearance of the AZWR19 was implemented everywhere in the same way. Including a dynamic logo.
To make the connection of this amazing partnerhsip visible, we decided to implement a joint-logo type for the AZWR19.
To promote the event beforehand, we provided various toolkits. The print toolbox included posters and postcards of different types. Using our key-visuals, logos and sponsorline.
In order to communicate the achievments of the journey a set of videos for Facebook and stories and visuals for Instagram were created by Pascher+Heinz.
The countless local running events organized by the Allianz entities used branded shirts, banners and even archways to bring the AZWR19 visual identity on every part of the globe.
Photography: Adidas, SOS Children's Villages
Modules Development: Runtastic, Usergems