ADIDAS

PARLEY

Swim collection

To care for a better future for the oceans, adidas has teamed up with the non-governmental organization Parley and realized many projects together. The adidas Parley swim collection transforms recycled plastic waste into high-performance sportswear. To announce the latest collection, we produced a story about swimmer and ecologist Coralie Balmy.

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Communication

The story was told through exciting social media postings and a detailed landing page. Three chapters let viewers dive into the life of Coralie and learn more about the problem of plastic waste.

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Content Production

The visual material was created at Coralie's home in Martinique. In an intensive production, photos and film material were produced and edited into a high-quality story.

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Studio Photos: Maximilian Mutzhas
Action Photos: Fredrik Clement