ABUS

AIRBREAKER

 

# AirBreaking.

A helmet that cuts through air. Knows no bounds and is superior in every way. Pascher+Heinz sets the scene for the launch of the revolutionary ABUS AirBreaker. With D.A.S.H., we initially created a campaign approach that unites the entire communication.

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# Interplay of the elements.

What makes the AirBreaker stand out is that it was developed as a complete racing machine from its very conception. Whether long distances, extreme elevation, the most brutal sprint or gruelling heat – the AirBreaker has been designed to show no weakness. We emphasise this versatility with our partner by creating a kit full of campaign elements. 3D rendering, film and photo production on Tenerife. Everything works hand in hand.

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# Cohesion.

Pascher+Heinz has been involved in the campaign strategy from the beginning. This has allowed us to constantly continue developing the concept with all partners and to ensure cohesion. At the end, we will create a collaboration that only knows winners.

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Fotograf: Constantin Gerlach
Film: Grown
Productions: Shoot Canarias
Renderings: KRB.Berlin
Athlete: Elmar Burke