XO

CONSUMER LAUNCH

Focus Group

If you plan a revolution, you have to know who you are planning it for. In Los Angeles, Pascher+Heinz sets up a focus group workshop – asking questions, listening and laying the foundation for a targeted brand strategy.

Brand Bible

400 billion cans produced each year, and one brand that can change the market as we know it. XO offers a re-sealable can that withstands the toughest requirements of everyday use. Pascher+Heinz develops the concept and paves the way for introduction to the market on all platforms.

XO_BRAND_BIBLEXO_BRAND_BIBLE

Brand Design

 

XO_BRAND_DESIGN_brandingXO_BRAND_DESIGN_branding

Content

We follow BMX legend Mike Escamilla on and around Venice Beach on his perfect day. Lots of action, sports, fun: energy drink always in hand.

Perfect Day

 

B2B Communication

Various B2B tools give a tangible form to the XO unique selling points. A clearly structured design makes it easy to understand all relevant facts, presenting them in a catchy manner.

XO_BROCHURE_001XO_BROCHURE_001
XO_BROCHURE_002XO_BROCHURE_002

Photography: Alex Förderer

XO_CONSUMER_LAUNCH_footer_imageXO_CONSUMER_LAUNCH_footer_image