BMW Yachtsport

DIGITAL COMMUNICATION

Digital Communication

Strategic planning, conception, design and implementation for the year-round online and social media communication in BMW Yachtsport channels.

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Digital Strategy

The most prestigious regatta in the world. BMW is “Global Partner” of the America’s Cup Event Authority and "Technology Partner" of ORACLE TEAM USA. Pascher+Heinz develops the digital strategy for BMW Yachtsport and creates a completely reworked website as part of this role.

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Social Media

The social media presence of BMW Yachtsport plays an important role in the digital strategy. Pascher+Heinz plans, develops and designs the relevant content for all yacht racing lovers.

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Photography: America’s Cup Event Authority and BMW Yachtsport
Modules development: Hirschsiegel
Editorial: BüroSüd, Katrin Lörch

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