BMW‘s visual identity is unique – dynamics, innovation, and driving pleasure are part of each visual. The brand‘s high standards are transferred to BMW Golfsport in a multistage design process applied at highest level to every key visual.
BMW International Open
Since 1989, BMW has been organizing this European Tour event in Germany, which boasts a proud history. BMW and Pascher+Heinz develop unbeatable key visuals with Major and Ryder Cup winner Martin Kaymer in 2015 and BMW Brand Ambassador Max Kieffer in 2016. Pascher+Heinz conceptualizes and designs the powerful cross-media campaign and provide support for the entire roll-out.
BMW Golf Cup International
Hundreds of thousands of amateurs are excited about the BMW Golf Cup International. The World Final is held at a different location each year. The new key visual creates suspense, underlines the dynamics of golfing, and generates a direct connection to the host country.
BMW Golfsport Website
As a global player, BMW has clearly set requirements. With lots of sensitivity, independent sub-pages are created within the digital brand environment. They emotionally charge BMW Golfsport‘s commitment and provide orientation.
Photography: Andreas Panzenberger (drive, approach, putt), Getty Images
Modules development: Hirschsiegel